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Moodboards
To get a feel for the 'Feel Good' tone of voice and the atmosphere they try to invoke with their products, I started by studying their website and company blog. The first thing that struck me is that...
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Initial Ideas and Character Sketches
My idea is to show the Feel Good character on some kind of adventure or pilgrimage to discover the source of 'feelgoodness' and bring it back to his people, similar to how religious figures,...
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Storyboard Edit
After looking over my original storyboard a few times and doing some mental planning, I think I was probably a bit too ambitious to include so many scenes considering the time frame I have to produce...
View ArticleFeelGood Animatic
Here's the animatic using the edited storyboard. I plan for the animation to last just over 30 seconds, since that seems to be standard TV advert time.
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First Character Animation Test
Due to the Feel Good character being a black silhouette, I fear it will sometimes be difficult to read his actions despite my attempt to separate overlapping body parts with eraser strokes. So to start...
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FeelGood Photos!
I finally found somewhere that sells Feel Good drinks! To celebrate, I bought a few bottles (one to try for myself, one for photographing, and one spare) and took some close up photos of the product...
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Background Experiments
Getting the background and general style of the animation to look right was tricky... Deciding I wanted the character to look hand drawn and slightly cave drawing-like was simple enough, but when I...
View ArticleObtaining the Bottle
Since I planned for the scene where the guy raises the bottle over his head in triumph to be reminiscent of a video game, I realised I could push the push the mockery much further and have more fun...
View ArticleLosing Balance
I started off trying to animate the action of the guy losing his balance a turning to run after the dropped bottle purely by imagining it in my head, which made things very difficult. I just couldn't...
View ArticleStairs
At first I thought I'd just have the bottle roll in from one side of the frame and out the other, but after making this initial test I realised the clip would be over to soon and wouldn't give the...
View ArticleLunge
Above is the reference I used for the lunge scene, which I acted out myself several times before and during my attempt to animate it. Trying the action out for myself was very helpful in this case...
View ArticleJuice Pouring
When it came to animating the juice bursting out the bottle, I had no idea where to start. I've never animated flowing water before and I found the task even more difficult than I first anticipated...
View ArticleDancing in the FeelGoodness
For the second to last scene when the people below are showed in Feel Good Juice and rejoice, I wanted to have at least one of the characters doing some kind of dance or twirl in the juice to imitate...
View ArticleFinal FeelGood Animation
Here is the final animation, or as final as I could get it before the deadline. In the end I had to cut out two of scenes I had originally planned in my storyboard, one of which (when the character...
View Article3 Weeks To Go
For the final stretch of this module we've been given the option of either creating an entirely new brief of our own (which doesn't seem wise considering we only have three weeks to complete whatever...
View ArticleGrabbing the Bottle
My initial inspiration for this scene came from the Disney film Aladdin, when Aladdin goes to grab the lamp from its resting place in the Cave of Wonders. I really like how he slowly approaches the...
View ArticleReach for the Sky
Revised version of the static scene I made previously. I animated one pair of hands opening frame-by-frame, then copy and pasted the hands onto the other two people int he scene, resizing them...
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Revised Dancer
When I went back to my dancer to improve her spinning, I discovered that I had somehow well and truly made a mess of her. I don't know how sleep deprived I was when I originally animated this, but the...
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Background Detail
Another thing that was brought to my attention about the deign of my animation was that some of the scenes lacked detail. While I think its necessary to keep the backgrounds reasonably minimalistic so...
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Clouds and Light Rays
After watching it through a few dozen times, I've decided that my animation would benefit from an opening shot to establish the were abouts of the cave and the characters rather than just plunging...
View ArticleSound Test
Just a quick test to see how this part of my animation works with sound. I used sound effects from the video game that partially inspired the angles used for these scenes (opening a treasure chest and...
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Fonts
To find a font for the shrine sign I first started by looking through all the available fonts in my version of Flash. Most of them were far too dull and business like to be suitable; the Feel Good...
View ArticleFinal Feel Good Advert - Complete With Sound!
Finally it is finished! After hours of searching through free sound effect websites for any uncopyrighted music that might be vaguely suitable for my animation, I eventually came across a file called...
View ArticleFeel Good Evaluation
The Feel Good drinks project has been a challenge from start to finish, but ultimately an enjoyable one. At the start it was my first time working on a live brief for an actual client, and it proved to...
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